Cowgirl Philanthropy

Fun, Bold and Practical Paths to Philanthropic Leadership

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I am the vice president and general counsel of New Media International, Inc., a new media publishing and development company. I am a prolific practitioner of the digital live public conversation.

Monday, July 04, 2005

Tissue Thin Philanthropy

If you would like to engage in tissue thin philanthropy, the corporate citizens at GeogiaPacifice have a new program to enable you to do so. For every UPC you mail in from their Quilted Northern Ultra bathroom tissue, they will contribute 50 cents to--you guessed it--the Susan G. Komen Breast Cancer Foundation. (up to $500,000)

For this classic, well-meaning, women-patronizing, cause marketing campaign, GeorgiaPacific is hereby inducted to the Cowgirl Philanthropy Hall of Shame.